Sweetser’s 33rd Annual Auction & Gala set for September 18th

Become a champion for children at Sweetser’s 33rd Annual Auction & Gala, to fuel hope for Maine’s most at-risk youth and provide lifesaving mental health treatment for Maine families.

Join our hosts, TV’s Lee Goldberg and Radio’s Lori Voornas, on Thursday, September 18th at 5:30 PM at Brick South on Thompson’s Point for a festive evening benefiting Sweetser’s mission.

Bid on over 300 silent and live auction items and raffles, including trips to Mexico, Ireland, and Alaska.

Enjoy live music by Plush and special guest American Idol’s Julia Gagnon, hors d’oeuvres by Blue Elephant Catering, desserts by the European Bakery, a wine wall, and a fun photo booth.

WHAT: Sweetser’s 33rd Annual Auction & Gala

WHEN: Thursday September 18th, Silent Auction Begins 5:30PM

WHERE: Brick South on Thompson’s Point in Portland

WHO: You!

Your generosity will help fuel lifesaving mental health treatment for Maine families regardless of their ability to pay.

Hole in one for Hope set for Golfer’s Crossing in Rockport

Think you can get a Hole in One for Hope?! ⛳

On Sunday, September 14th, from 11AM – 7PM, all proceeds from mini golf and ice cream sales at Golfer’s Crossing Mini Golf in Rockport will go directly to supporting mental health initiatives in the area.  Grab a putter, bring along some friends & family, enjoy some delicious treats, and help make a big difference on the green. 🍦

  • What: Hole in One for Hope
  • When: Sunday, September 14th, from 11 a.m. to 7 p.m.
  • Where: Golfer’s Crossing Mini Golf, located at 7 Country Inn Way, Rockport
  • Why: To support mental health programs through Sweetser

Sweetser’s 2nd annual Battle for the Brook Softball Tournament hits it out of the park!

HOME RUN! This year’s 2nd annual Battle for the Brook Softball Tournament raised nearly $9,000 for our mental health mission.

Hosted at Rotary Park in Biddeford, the tournament featured four fundraising teams:

  • Maine Molecular Quality Controls (MMQCI)
  • Pond Cove Millwork
  • Nikel Precision Group
  • Keith’s Meter

Thanks to our local partners, we helped raise critical funds to support mental health and recovery services in Maine.

Congratulations to Team Nikel Precision who were the tournament champions, and to Pond Cove Millwork for being the top fundraising team. Our friends at Barreled Souls Brewing Company held an after-party for the teams, and the proceeds also went to our total.

Pizza by Alex to raise some dough for Sweetser

Join us September 1st & 2nd for our Serving Hope fundraiser at Pizza By Alex in Biddeford. For every pizza sold from 11:00am-9:00pm, $1 goes to supporting youth mental health in our communities. Purchase your Labor Day pizza from Pizza By Alex to support our critical mission.

TV Segment: U.S. ranks lower on happiness

The United States has received a lower happiness ranking than in previous years. According to this year’s World Happiness Report, the United States ranked 24th out of 147 countries, one spot lower than last year’s score. Sweetser’s Chief Communications Officer, Justin Chenette, was interviewed on WMTW Channel 8’s Mental Health Moment segment to discuss details of the report and some ways to boost your mood.

Justin Chenette named Sweetser’s Chief Communications Officer

We are pleased to announce that Justin Chenette is joining our Executive Team, known as the President’s Council, as our new Chief Communications Officer!

As a vital member of the Executive Team, the Chief Communications Officer (CCO) will lead strategic efforts across communications, marketing, advancement, business development, legislative affairs, and community engagement. Reporting directly to the CEO, the CCO serves on the President’s Council and oversees the Public Relations & Advancement Department.

In this role, Justin is responsible for strengthening the organization’s public image and visibility while broadening program outreach through multimedia storytelling, advertising, branding, and cross-platform messaging. Justin leads annual philanthropic initiatives, including donor engagement, corporate sponsorships, grant writing, and event planning. Additionally, Justin serves as Sweetser’s primary media spokesperson and helps coordinate government affairs, community engagement, and business development strategies.

Justin brings a proven track record of working collaboratively with executive leadership, board members, and key stakeholders to shape legislative priorities and build strong relationships with government leaders through strategic advocacy. He is an outstanding choice for this role. Please join us in congratulating Justin on this exciting new chapter.

Justin’s bio:

Justin Chenette serves as Sweetser’s Chief Communications Officer, leading all external and internal communications, public relations, business development, government affairs, and advancement initiatives. He joined Sweetser in 2022 as Communications Director and quickly advanced to Senior Director of Public Relations & Advancement before joining the C-suite. Justin is a seasoned strategic communicator with a diverse background in journalism, marketing, government, and nonprofit leadership. Before Sweetser, Justin’s career started in journalism, including hosting a statewide TV show in high school and working in TV news during college. He shifted into digital advertising and marketing, founded a scholarship foundation, and continues to operate a strategic communications consulting firm. His varied experience includes serving at all levels of government: municipal, county, state, and federal, as a four-term lawmaker, State Board of Education member, congressional intern, and County Commissioner. He is currently a state appointee on Maine’s Right to Know Advisory Committee. Justin’s achievements have been widely recognized, including being named to The Advocate magazine’s 40 Under 40 list of top leaders nationally, Mainebiz’s 40 Under 40 list, and receiving the Volunteer Service Award from two U.S. Presidents. He holds a Post-Baccalaureate Degree in Public Administration from the University of Maine at Augusta, a B.S. in Broadcast News from Vermont State University-Lyndon, and an Executive Certificate in Public Leadership from Harvard University’s Kennedy School of Government (as a Bohnett Leaders Fellow). Justin was honored with Lyndon’s Outstanding Young Alumni Award in 2019 and UMA’s Distinguished Alumni Award in 2025. Beyond his professional endeavors, Justin is a published author of ‘The Great Whoopie Pie Debate: A Kids’ Guide to the Maine Legislature’ and has been a newspaper columnist for over a decade.

See the full leadership team here

TV Segment: New IOP program in Brunswick

Sweetser has opened a Substance Use intensive outpatient program, or IOP, that provides a structured treatment for substance use disorders while allowing individuals the ability to maintain their daily responsibilities, such as work, school, and family needs, while receiving intensive care.

The treatment model allows for personalized care. A comprehensive assessment tailors the treatment to the patient’s unique needs, strengths, and recovery goals. Treatment includes evidence-based therapy, psychoeducation, family education, harm reduction, and medication-assisted treatment.

Sweetser’s Senior Director of Community-Based Services for Cumberland County, Joey Rossignol, appeared on WMTW Channel 8 to discuss how this program will impact Mainers in need of recovery.

Sweetser trains Maine’s largest construction firm in MHFA

Sweetser’s MHAT Coordinator & Trainer Mason Cashman recently led a series of Adult Mental Health First Aid (MHFA) trainings for Cianbro, Maine’s largest construction firm.

Held at the Cianbro Institute in Pittsfield, 37 Cianbro employees, including jobsite safety supervisors, risk management specialists, and human resources professionals, earned their Mental Health First Aider certification. We appreciate Cianbro’s dedication to supporting mental well-being in Maine’s construction industry.

Learn more about Adult MHFA and other free Mental Health Awareness Trainings offered by Sweetser at Sweetser.org/FreeMentalHealthTraining.