As we approach the holiday season, some individuals can struggle with their mental health during this time of the year. In fact, 64% of individuals living with a mental illness felt that their conditions worsened around the holidays. Sweetser’s Senior Director of Public Relations & Advancement Justin Chenette, spoke to WMTW on their weekly Mental Health Moment TV segment about the topic.
TV Segment: New Lewiston Center
On this past week’s Mental Health Moment TV segment, Sweetser’s President & CEO Jayne Van Bramer spoke about Sweetser’s new Hope and Healing Center in Lewiston and how this Certified Community Behavioral Health Clinic will help the area with their mental health and recovery needs. Watch below.
Sweetser Takes Part in Tourism Workforce Summit

Sweetser’s President & CEO Jayne Van Bramer joined other industry leaders for a critical discussion on the future of Maine’s tourism and hospitality workforce. The Tourism Workforce Summit took place at Thomas College last month and was organized by the Maine Tourism Association. Jayne spoke about the impact mental health has on the hospitality industry.
Lewiston Strong Event & Media
Lewiston strong is so much more than a couple of simple words. It speaks to the strength of our community and Mainers supporting each other and holding each other up in times of tragedy. A remembrance event was held at The Colisee in Lewiston to remember and honor all those impacted, those who responded, and those who continue to support the people affected.
Our team was on hand during the event to provide direct support and assistance for those in attendance. We also provided individuals with resources to access services and support going forward.

Our President & CEO Jayne Van Bramer appeared throughout the day on WMTW Channel 8 to provide support and resources, as well as to highlight our new Lewiston clinic, which will open next month. Watch below.
TV Segment: New Transitional Youth Program
Sweetser is opening a new transitional-aged youth residential program in Saco next month to better the lives of young adults aged 18-24. This program will provide a physical, therapeutic place for young adults to receive individual & group treatment, enrichment activities, social interactions within a group setting, and support to work, go to school, or volunteer. Sweetser’s Adult Residential Director Doug Weaver teased the opening to WMTW Channel 8 on their weekly TV segment
Sweetser Hosts Lawmakers for Mental Health Discussions
Sweetser recently hosted a dozen state legislators for mental health roundtable discussions. The events were organized and held at our locations in Portland, Saco, Brunswick, and Sanford. Sweetser’s President & CEO Jayne Van Bramer and our Senior Director of Public Relations & Advancement Justin Chenette, led the discussions.
We appreciate their interest in supporting Sweetser’s vision to eliminate the stigma associated with mental health and to make access to treatment and recovery possible for all. We will continue our legislative engagement as we work with systemwide partners on our legislative package.
Portland
- Speaker Rachel Talbot Ross
- Representative Melanie Sachs
Saco
- Senator Donna Bailey
- Representative Drew Gattine
- Representative Lori Gramlich
- Saco City Councilour/soon-to-be Representative Marshall Archer
Brunswick
- Representative Lydia Crafts
Sanford
- Representative Anne-Marie Mastraccio
- Representative Holly Sargent
- Representative David Woodsome
- Representative Dan Sayre
- Representative Ann Fredericks
Sweetser staffer named to Mainebiz 40 Under 40 list

Sweetser’s Senior Director of Public Relations & Advancement Justin Chenette was named to Mainebiz Magazine’s 40 Under 40 which recognizes the next generation of leaders. This is the third year the outlet has published a list of individuals they deem as Maine’s ‘up-and-comers who are changing Maine and the economy for the better.’
One of the questions Mainebiz asked in their profile of him was where does Justin see himself at age 60. His response? “I hope to be giving back in a way that’s impactful, purpose-driven, and meaningfully improves the lives of others. Service is in my blood. It’s a part of who I am.”
Justin will be awarded the honor at the 40 Under 40 Awards Reception in Portland in November. Check out the article below.
Sweetser Appears on News Center Maine’s Let’s Talk About It
Sweetser’s Dr. Marc Kaplan appeared on News Center Maine’s Let’s Talk About It segment to discuss the impact changing seasons can have on your mental health including seasonal affective disorder.
TV Segment: Community Trauma Support
When there is a traumatic event that happens out in the community, there are professionals who are trained to respond to assist individuals whose mental health is impacted by the stress of such terrible situations. Sweetser’s Chief Growth Officer Joanne Grant spoke to WMTW about the support available for Critical Incident Stress Management or CISM. Sweetser received a grant from Marr Anderson Family Foundation to train our employees in CISM, and we currently have approximately 25 staff trained in CISM.
75th Annual Meeting & 2024 Donor Appreciation Event

We held Sweetser’s 75th annual meeting alongside our donor appreciation event. The Sweetser Soiree was held at The Landing at Pine Point and was an opportunity to elect board members and corporators, mingle with donors, watch our year-in-review video, and get a state-of-the-organization update.
Watch our year-in-review video below…
The following individuals were nominated and approved to join as new corporators:
- Marise Anagnost
- John Downing
- Barbara Lamont
- Denise Labbe
- Michael Thorne

President & CEO Jayne Van Bramer (left) and Board Chair Jessica Demers (right) with new corporators Marise Anagnost, Michael Thorne, Denise Labbe & John Downing.
The following board members were reappointed:
- William Zafirson, who was also named as Treasurer.
- Margaret Shepp
Mike Del Tergo was named as Secretary and James Nylund is now Vice Chair.

Board Officers: Vice Chair James Nylund, Secretary William Zafirson, Chair Jessica Demers and Treasurer Mike Del Tergo
Three Sweetser Star awards were given to donors who have gone above and beyond:
- Sue Sturgis / Tyler Technologies
- Marise Anagnost / Sanford Elks
- Denise Labbe / Sanford Elks

President & CEO Jayne Van Bramer, Marise Anagnost / Sanford Elks, Senior Director of PR & Advancement Justin Chenette, Denise Labbe / Sanford Elks