Justin Chenette named Sweetser’s Chief Communications Officer

We are pleased to announce that Justin Chenette is joining our Executive Team, known as the President’s Council, as our new Chief Communications Officer!

As a vital member of the Executive Team, the Chief Communications Officer (CCO) will lead strategic efforts across communications, marketing, advancement, business development, legislative affairs, and community engagement. Reporting directly to the CEO, the CCO serves on the President’s Council and oversees the Public Relations & Advancement Department.

In this role, Justin is responsible for strengthening the organization’s public image and visibility while broadening program outreach through multimedia storytelling, advertising, branding, and cross-platform messaging. Justin leads annual philanthropic initiatives, including donor engagement, corporate sponsorships, grant writing, and event planning. Additionally, Justin serves as Sweetser’s primary media spokesperson and helps coordinate government affairs, community engagement, and business development strategies.

Justin brings a proven track record of working collaboratively with executive leadership, board members, and key stakeholders to shape legislative priorities and build strong relationships with government leaders through strategic advocacy. He is an outstanding choice for this role. Please join us in congratulating Justin on this exciting new chapter.

Justin’s bio:

Justin Chenette serves as Sweetser’s Chief Communications Officer, leading all external and internal communications, public relations, business development, government affairs, and advancement initiatives. He joined Sweetser in 2022 as Communications Director and quickly advanced to Senior Director of Public Relations & Advancement before joining the C-suite. Justin is a seasoned strategic communicator with a diverse background in journalism, marketing, government, and nonprofit leadership. Before Sweetser, Justin’s career started in journalism, including hosting a statewide TV show in high school and working in TV news during college. He shifted into digital advertising and marketing, founded a scholarship foundation, and continues to operate a strategic communications consulting firm. His varied experience includes serving at all levels of government: municipal, county, state, and federal, as a four-term lawmaker, State Board of Education member, congressional intern, and County Commissioner. He is currently a state appointee on Maine’s Right to Know Advisory Committee. Justin’s achievements have been widely recognized, including being named to The Advocate magazine’s 40 Under 40 list of top leaders nationally, Mainebiz’s 40 Under 40 list, and receiving the Volunteer Service Award from two U.S. Presidents. He holds a Post-Baccalaureate Degree in Public Administration from the University of Maine at Augusta, a B.S. in Broadcast News from Vermont State University-Lyndon, and an Executive Certificate in Public Leadership from Harvard University’s Kennedy School of Government (as a Bohnett Leaders Fellow). Justin was honored with Lyndon’s Outstanding Young Alumni Award in 2019 and UMA’s Distinguished Alumni Award in 2025. Beyond his professional endeavors, Justin is a published author of ‘The Great Whoopie Pie Debate: A Kids’ Guide to the Maine Legislature’ and has been a newspaper columnist for over a decade.

See the full leadership team here

TV Segment: New IOP program in Brunswick

Sweetser has opened a Substance Use intensive outpatient program, or IOP, that provides a structured treatment for substance use disorders while allowing individuals the ability to maintain their daily responsibilities, such as work, school, and family needs, while receiving intensive care.

The treatment model allows for personalized care. A comprehensive assessment tailors the treatment to the patient’s unique needs, strengths, and recovery goals. Treatment includes evidence-based therapy, psychoeducation, family education, harm reduction, and medication-assisted treatment.

Sweetser’s Senior Director of Community-Based Services for Cumberland County, Joey Rossignol, appeared on WMTW Channel 8 to discuss how this program will impact Mainers in need of recovery.

Sweetser trains Maine’s largest construction firm in MHFA

Sweetser’s MHAT Coordinator & Trainer Mason Cashman recently led a series of Adult Mental Health First Aid (MHFA) trainings for Cianbro, Maine’s largest construction firm.

Held at the Cianbro Institute in Pittsfield, 37 Cianbro employees, including jobsite safety supervisors, risk management specialists, and human resources professionals, earned their Mental Health First Aider certification. We appreciate Cianbro’s dedication to supporting mental well-being in Maine’s construction industry.

Learn more about Adult MHFA and other free Mental Health Awareness Trainings offered by Sweetser at Sweetser.org/FreeMentalHealthTraining.

New England Psychologist: Sweetser to open residential facility for youth in April

Sweetser’s Chief Program Officer, Kristie Worster, was interviewed by the New England Psychologist about our role in creating Maine’s 1st psychiatric residential treatment facility.

“Kristie Worster, Sweetser’s chief program officer, noted the funding will rehab an existing 8,000 square foot building on their Saco campus. Worster said the construction will continue this year with a goal to open in 2026.” 

Read the full article:
https://www.nepsy.com/articles/leading-stories/sweetser-to-open-residential-facility-for-youth/

WGME Raising ME: Parenting Young Adults with Support

Check out the latest episode of WGME’s Raising Me podcast featuring Sweetser’s Chief Growth Officer Joanne Grant. When your child becomes an adult, how do you let go while still showing up? This episode focuses on how to navigate the transition from parenting a child to supporting a young adult, with advice on setting healthy boundaries, adapting to possible changes in communication, and shifting your role from hands-on manager to compassionate mentor. 

Listen below:
https://wgme.com/news/raisingme/how-to-let-go-parenting-young-adults-with-support-boundaries-and-compassion-boundaries-with-adult-children-support-for-parents-of-young-adults-how-to-be-a-mentor-to-your-child-changing-parent-child-relationships-family-teenagers-college-life-skil#

Bonus video clip that aired on TV: 

University of Maine at Augusta recognizes Sweetser leader with alumni award

The University of Maine at Augusta recognized our Senior Director of Public Relations & Advancement Justin Chenette with a Distinguished Alumni Award.

UMA’s Provost Joseph Szakas and UMA’s Vice President of Advancement & Alumni Relations Erin Fogg presented Justin with the award at their commencement ceremony.

UMA described the award as ‘…a celebration of those who inspire others through their leadership, who use their talents to serve their communities, and who truly embody UMA’s mission in action. This year’s honorees remind us that success isn’t just about what you achieve—it’s about how you lift others along the way.’

Justin was nominated by UMA’s Saco Center for his work in the communications field, community service, and his efforts with Sweetser in helping to reduce mental health stigma through the media. He is a graduate of UMA’s Post-Baccalaureate in Public Administration program.

 

Sip for Sweetser at Three of Strong Spirits in Portland

During the entire month of July, Three of Strong Spirits in Portland is donating $2 of each community spirit cocktail sold to our mental health mission!

The chosen drink is their…

🌸 Wild Rose Collins 🌸

It features Portage Gin, Rose simple syrup, lemon juice, & club soda for the perfect summer sip to support Sweetser.

Three of Strong Spirits is a distillery in Portland creating premium craft spirits & cocktails with an eye for community, sustainability, and fun. Stop by today at 35B Diamond Street in Portland.